I worked on the launch of Starbucks New Zealand’s Rewards Mobile Order & Pay. The project involved a ton of moving parts: vinyl window displays, counter cards, flyers, QR code cards, stickers—you name it, there was something to design and pull together.
I also created social media layouts and email EDMs to support the campaign. The challenge was keeping everything consistent across so many touchpoints while still feeling fresh and engaging. Seeing it all come together in stores and online was satisfying—everything had a place, and it all worked together.
